What is user-generated content and how it can benefit your business?

User-generated content is any type of content produced by customers rather than brands. Like it or not, the vast majority of customers trust the recommendations coming from their friends/family/peers more than they trust your brand ads. To support this fact, we will tell you that two-thirds of customers believe in online reviews.  There’s no doubt […]

What do you need to know about hotel reputation management?

Hospitality is one of the most competitive industries, thus, as a hotelier, it’s highly important to keep an eye on hotel reputation management. Your business reputation directly affects your position among competitors, and therefore, it affects your sales. There are few industries where word of mouth is as influential as it is in hospitality.  Let's […]