Business owners are always looking for new ways of promoting their companies, and listings are one of the first options they go for. Listings are numerous, and Yellow pages are definitely one of the best-known ones. However, when people think of Yellow pages their first association usually is a phone book. Yes, that was a traditional version, but nowadays, the Yellow pages have a more modern look and are one of the best places where your business can be listed.
Let’s walk you through the benefits of having a Yellow page profile, how to create it, and what do to in case of having more than one profile.
The history of the Yellow pages
Did you know that the first Yellow pages directory was published 140 years ago?! Yes, you read it right, we didn’t make a mistake. The first directory was published in 1886 by Reuben H. Donnelly in Wheeling, West Virginia. It was made with the idea of serving as an alphabetical list of local businesses so that locals can find them more easily. It turned out to be a real hit, so this idea managed to be maintained despite the passage of time.
The Yellow pages as we all know them started being printed all over the US during the 1960s and 1970s. Visibility was very important even then - some companies paid extra to be in a more prominent place on the page. A real forerunner of today's SEO efforts, right?
Of course, with the development of the Internet, the world as we knew it disappeared. With that, the Yellow Pages also had to find a way to adapt, and that's how one of the most famous online product listings was born.
Why you should have Yellow pages listing
You will often hear that there are much more modern and globally significant listings than the Yellow Pages. That's true, but in one of our previous posts, we talked about the importance of promoting local businesses. Yellow pages are precisely an unavoidable step on that path.
Here are a couple of reasons why you should consider it:
Brand awareness - The main purpose of any listing is to develop more brand awareness. When people find you on the Yellow pages, they will most likely remember you, thus, the chances of them reaching out to you when needed are higher.
Getting customer reviews - We all know how important online product reviews are. Reviews are the link between you and potential customers. This is exactly why it is very important to have profiles on different listings because that way more customers can find you, leave a review and influence the decisions of future customers.
Free of charge - Getting listed on Yellow pages is completely free, so as you can see, this can be a great way of promotion without spending any money. It can be especially useful for businesses that have a limited budget, or for ones that are completely new.
Building trust - Besides the budget, new businesses often struggle with obtaining the trust of potential customers. Thus, having a profile on a trusted source such as the Yellow pages directory gives a sign that a company should definitely be considered by customers.
Okay, so having a profile is definitely a good thing. Let’s see how you can create it.
How to create it?
The process of creating a profile is rather easy. All you need to do is create an account by including basic information such as your name and email.
Once you create an account, you need to claim your listing. To do so, you’ll need to enter the business name and address. The system will find your business, and all you need to do afterward is to fill your profile with the needed information. Don’t forget to include your business description, photos, and videos - it will make your listing stand out more.
While you’re in the process of creating your listing, it would be wise to check if there is already another listing for your business. It might not seem like a big deal, but it’s actually confusing for customers to decide which listing should they rely on. Moreover, it’s detrimental for SEO purposes, because Google has difficulty understanding which listing should promote.
Since Yellow pages don’t allow removing listings manually, you should contact them by chat or email.
Having to choose among many platforms and listings can create slight confusion, especially with new businesses. Therefore, it’s always useful to start with platforms that are well-known and trustworthy. The Yellow pages are definitely one of those. Another important factor is that this listing is free, so even if it turns out that it doesn’t bring you the wanted results, you can easily drop it.
Are you present on the Yellow pages? If so, please feel free to share your impressions in the comments, we would love to hear about it.
What other listings do you find important for your business?
Waiting for you in the comments!