In today's digital landscape, online reviews have become a powerful force that can make or break a business. Positive reviews not only drive growth but also shape a brand's reputation. With the increasing influence of customer feedback, businesses need to understand and implement effective review generation techniques. In this blog post, we will explore the […]
Review aggregators have become indispensable tools in today's information-driven society, providing individuals with a comprehensive and consolidated overview of products, services, and experiences. By gathering and presenting user-generated reviews from various sources, these platforms enable users to make well-informed choices by accessing a wealth of diverse perspectives and evaluations. Let’s investigate review aggregators a bit […]
In the era of online shopping, customer reviews have become a crucial element in the decision-making process for many consumers. According to a study by BrightLocal, 87% of consumers read online reviews for local businesses, and 94% of consumers say that a negative review has convinced them to avoid a business. As such, businesses need […]
Fake reviews are not easy to spot, but they are a growing problem in the eCommerce industry. They are a problem both for companies or websites that host customer reviews and as well as for customers who rely on them when making a purchase. It’s safe to say that fake reviews are still a grey […]
One of the most powerful forces in today’s market is trust. Will other businesses or customers decide to collaborate with you or not will depend on the fact whether they trust you. And this is nothing new - the concept of trust economy is as old as the business itself. But, like everything else, the […]
Lately, two terms have seen a surge in popularity in the business world - digital transformation and review scraping. Digital transformation is defined as the adoption of digital technologies in business day-to-day activities. On the other hand, review scraping is one of the activities that fall into the scope of a broader term - web […]
Many complex things are going on between the moment you click on the button to get reviews from a certain platform and the moment you get them. What you may expect is an instantaneous response. However, this is in some cases not possible. This is especially true when trying to scrape a large number of […]
User-generated content is any type of content produced by customers rather than brands. Like it or not, the vast majority of customers trust the recommendations coming from their friends/family/peers more than they trust your brand ads. To support this fact, we will tell you that two-thirds of customers believe in online reviews. There’s no doubt […]
Hospitality is one of the most competitive industries, thus, as a hotelier, it’s highly important to keep an eye on hotel reputation management. Your business reputation directly affects your position among competitors, and therefore, it affects your sales. There are few industries where word of mouth is as influential as it is in hospitality. Let's […]
Much has been said about the impact that online reviews can have on attracting and retaining customers. However, what is often overlooked is the effect that online reputation can have on employer branding. Can the same strategy use to enhance sales be equally effective in attracting new employees? Would star ratings and reviews make a […]