Art & Culture

 

We’re living in an age when good customer reviews are an essential part of any kind of business.

It doesn’t count just for your dentist or you're favorite Italian – the same counts for cultural institutions like galleries, museums, landmarks.

How can the review data be practically used?

  • Review rating can be used as a measure of visitor’s satisfaction
  • The number of reviews indicates if visitors engage with what they experienced
  • Analysis of reviews with poor scores can help pinpoint the things that need improvement

 

Who should use this type of analysis?

This analysis can be performed either by the

  • Cultural institution itself, in order to identify points for improvement, or
  • Digital agencies providing services for cultural institutions
  • Competing cultural institution – in order to gather important business intelligence

 

What websites can be used for review collection?

Basically, any website where the visitors leave their reviews, but most typically these are

  • (links to JLA Platform pages)
  • Google
  • TripAdvisor
  • Facebook
  • Instagram
  • Yelp
  • Etc etc

 

What fields can be collected for review analysis?

Any piece of data shown in the browser can be captured, but typically these are

  • Total number of reviews
  • Average review score
  • Reviewer name
  • Review date
  • Individual review score
  • Review title
  • Review body

 

Are there challenges in the process?

Yes, very much so

  • Huge numbers – just to give an example – Eiffel Tower has more than 269K Reviews on Google. Just browsing that many reviews can take days and days – which makes the review collection utterly difficult
  • Different languages – internationally popular attractions will most likely have reviews in many different languages. This is no problem for data collection, but most likely requires using an automated translation service
  • Different URLs – for example, Tripadvisor has local versions of its website – showing only reviews in that language

 

How can JustLikeAPI help?

JLA can help in 2 ways

  • One-off review collection – where all reviews for given institutions are collected (can take a while, depending on the number of reviews involved)
  • Continual review collection – usually comes after the one-off review collection – where most recent reviews are being collected, in order to ensure fresh data