Consumer electronics

 

In today’s market transparency has become rule No.1 – so it’s no wonder that brands and retailers are paying so much attention to consumer reviews.


 

How can product review data be practically used?

  • Review rating can be used as a measure of visitor’s satisfaction with the product, or retailer’s customer services
  • The number of reviews is a strong indicator of the product’s popularity
  • Analysis of reviews with poor scores can help pinpoint product improvements
  • Product reviews can be analyzed not only for own products but for competitor products as well – this way understand competitor’s strong and weak points, which can be later used for
    • Marketing purposes
    • Developing own products

 

Who should use this type of analysis?

This analysis can be performed either by the:

  • Brands – for monitoring product reviews (either own or both own and competitor products)
  • Retail websites – to understand the strong/weak points of competitor retailers
  • Digital agencies providing services for brands/retailers

 

What websites can be used for review collection?

Practically, any marketplace/retail website where consumers leave product reviews

  • (links to JLA Platform pages)
  • Amazon
  • Walmart
  • Target
  • Idealo
  • Emag
  • Etc.

 

What fields can be collected for review analysis?

Any piece of data shown in the browser can be captured, but typically these are

  • Total number of reviews for a given product
  • Average review score
  • Review author-name
  • Review date
  • Individual review score
  • Review title
  • Review body
  • PROs / CONs – if listed separately on the website
  • Number of upvotes/downvotes

 

How can JustLikeAPI help?

JLA can help in several ways

  • Collecting reviews (either as a one-off project or as a continuous process) from important marketplaces
  • Collecting reviews from individual retail websites