In 2024, 81% of social media users determine brands' liability based on their social media image. Now we know that it is not just important to have a social media business account but also to be active and responsible as millions of people worldwide could be reached by your content. Social media platforms enable you […]
Our online presence plays a significant role in shaping how others perceive us. Whether as individuals or organizations, our digital reputation carries weight in various aspects of life, from personal relationships to professional opportunities. According to Statista, 5.35 billion people entered the new year online, which is over 66% of the world's population. Now, considering […]
Online reviews play a crucial role in shaping consumer decisions and influencing the reputation of your business. The collective voice of online reviews has the power to shape market trends and hold businesses accountable for their performance, making them an integral part of the modern consumer landscape. What are the possible consequences of fake reviews […]
In the fast-paced world of eCommerce, where consumers rely heavily on digital interactions, the power of customer reviews cannot be overstated. Beyond serving as testimonials, reviews are the lifeblood of online businesses, influencing purchasing decisions and shaping brand perceptions. In this comprehensive guide, we'll delve into review management and unveil strategies tailored to propel your […]
Did you know that 89% of customers read business responses to online reviews? Therefore, responding to online reviews can significantly impact your brand image. How does response time affect online reputation? Should the approach differ for positive and negative reviews? Do managers need to address every review? Answering these questions is far from easy, so […]