Life after DIY: How changes on Houzz betrayed its experts

    Since it’s founding in 2009, the website Houzz became one of U.S biggest online communities dedicated to home improvement. It’s Wikipedia page states that there are currently more than 17 million active users on the platform.  Over the years, it built its reputation as a website for home improvement professionals to showcase their skills. People […]

How to tell if reviews on TripAdvisor are fake?

Fake reviews are every review website’s worst nightmare – you’ve built your reputation on genuine customer reviews only to see it all come crashing down. All those years spent convincing businesses that negative writings can harm their reputation only to end up suffering from the same fate. That’s exactly what happened to TripAdvisor.   In September […]