Monitoring and responding to client reviews have become an essential part of doing business in the hospitality sphere.
Platforms like Booking, Expedia, etc. provide a transparent way for visitors to rate the accommodation/destination in so many parameters that they have become essential in process of booking any kind of trip. Therefore, monitoring and responding to reviews displayed on such sites have become an integral part of any hotel operation.
Just the right task for a tool like JustLikeAPI!
Let's explain how the review scraping process works in the hospitality sector.
Who should use this type of analysis?
JLA usually performs this analysis for the following clients:
- Hotel chains - need to capture and aggregate their reviews from multiple Platforms
- Review aggregator sites – JustLikeAPI acts as a data source for many such sites
- Digital agencies - providing services for their travel/hospitality clients
As you can see, everyone who works in this industry can make use of review monitoring. Regardless of whether you're a review aggregator site, hotel chain, or digital agency, reviews will be useful for future improvements.
What websites can be used for review collection?
Practically, any travel website where visitors can leave their reviews can be used for such purposes. The following ones are just a part of the platforms that JLA can scrape:
JLA is currently able to scrape reviews from many platforms. Some of the existing platforms are already related to the hospitality sector, but if you express the need to scrape something else, there would be no problem.
What fields can be collected for review analysis?
JLA can capture any piece of data shown in the browser, but typically these are:
- Total number of reviews
- Average review score
- Review author-name
- Review date
- Individual review score
- Review title
- Review body
- Separate ratings
- Staff hospitality
- Wifi quality
These fields can of course be arranged according to your needs. Therefore, the information that you'll receive can be totally customizable.
The list of platforms that we’re covering is getting bigger every day, so we invite you to check it out. We're also providing a 14-day free trial so we believe you’ll have enough time to test whether JLA fulfills your needs.
If you have any additional questions, please feel free to reach out at firstname.lastname@example.org.