Monitoring and responding to client reviews have become an essential part of any hotel/accommodation. Platforms like Booking, Expedia, etc provide a transparent way for visitors to rate the accommodation/destination in so many parameters that they have become essential in process of booking any kind of trip. Therefore, monitoring and responding to reviews displayed on such sites have become an integral part of any hotel operation.
Who should use this type of analysis?
This analysis can be performed either by the:
- Hotel chains - need to capture and aggregate their reviews from multiple Platforms
- Review aggregator sites – JustLikeAPI acts as a data source for many such sites
- Digital agencies - providing services for their travel/hospitality clients
What websites can be used for review collection?
Practically, any travel website where visitors can leave their reviews can be used for such purposes
- Etc etc
What fields can be collected for review analysis?
Any piece of data shown in the browser can be captured, but typically these are
- Total number of reviews
- Average review score
- Review author-name
- Review date
- Individual review score
- Review title
- Review body
- Separate ratings
- Staff hospitality
- Wifi quality